Interior Design & Brand Environments
Commercial interiors that tell your brand story — lobbies, offices, showrooms, restaurants and hospitality environments designed for impact and functionality.
See ProjectsWho We Are
Introduction
About Me
Nicoline Roux
Master's-qualified Architectural Designer
I am a Master's-qualified Architectural Designer with over six years of experience designing and delivering commercial interiors, retail environments, bespoke furniture, and customer-focused spatial experiences. As a founder of The Line Studios and Custom Line Manufacturing, I have led projects from concept development through manufacturing and installation, combining creative design with technical execution.
My expertise lies in creating showroom environments that enhance customer engagement, showcase products effectively, and translate brand identity into memorable retail experiences. With a strong understanding of merchandising, modular display systems, material specification, and construction detailing, I deliver practical, buildable solutions that balance aesthetics, functionality, and commercial objectives.
Nicoline Roux
Design Director · Co-founder
Our Approach
At The Line, we believe great spaces begin with listening. We work closely with our clients to understand their vision, needs, and budget, ensuring every piece is both functional and thoughtfully designed.
Guided by architectural insight and engineering precision, we focus on quality workmanship, careful material selection, and attention to detail from start to finish.
Above all, our approach is personal. We value long-term relationships, honest collaboration, and going the extra mile to create furniture and spaces our clients truly feel connected to.
Our Philosophy
At The Line, we believe that a space is more than a finished product — it is part of the life lived within a space. Our philosophy is rooted in craftsmanship, integrity, and human connection.
We believe in doing things properly: thoughtful design, honest materials, and precise workmanship. We create spaces that are functional, beautiful, and built to last.
Our philosophy is simple: create meaningful spaces, build lasting relationships, and deliver quality that speaks for itself.
